Things that make a great ecommerce site: Tip #1

Wednesday, March 12th, 2008 at 12:29 pm

I was talking to the marketing manager here where I work at greenculture today. I had him go to this site to evaluate anything I could do to improve usability and bring up my overall traffic. The first thing he told me was I have no niche. I write about whatever the h3ll I want. Well I sat down and really thought about it, and there is nothing I know better then ecommerce.

One of the first things people ask when doing a start up is “Where do i start? This might not be such a good idea.. :(”. Most people have this problem where they have know one to tell them a good focal point to start. So here is a list of things to get you started.

1. The first thing is figure out what product/service you are going to sell. Dont worry about how to sell them at this point, just figure out what you want to sell. An example of something I chose is on my website Lilyputts which sells gift baskets. I chose this product mostly becuase after step 2 i got really discouraged by the competition, so I kept re-choosing.

2. The next step involved would be to check the competition. Go to google and type in what your selling, think of yourself as the customer and check other sites and see what there doing to sell the product you’ve chosen. I’ve had to do this countless times, and its no fun.

Nugget of knowledge*: They say it takes about 2 years to have a presence on the web. So you have plenty of time to figure out what you want to do.

ps. More to come on this
Author: Jason Rogers

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